Say Goodbye to Bangin’ Banjo Brewing Company
By Joe Pye
At least to the brand – not the brewery.
Ready to blow up the banjo? Bangin’ Banjo’s owners are.
Over the past week, the company’s social media accounts have been teasing out “something new” with short videos of an anvil crushing its banjo logo or setting it on fire.
Adam Feingold, the brewery’s co-owner, said he and his business partners recently paid for a market study.
Get this: “a local name matters in craft beer,” Feingold said referencing the results.
“You don’t really think South Florida when you hear Bangin’ Banjo,” Feingold told Broward Beer. “As much as I always loved the name, some of my other partners never really loved it. As a team we figured if we’re going to make a change, COVID – for lack of better words – gave us an opportunity to look at everything.”
More than a name change
The name and labels will change on new cans going into distribution at retail stores starting with two flagship beers: the “Moodoo Voodoo” milk stout and “O.J. Session” IPA session, which will be renamed “South Light.”
Feingold said the Pompano Beach Brewing Company is going to focus more on getting the product out in retail stores, but a timeline isn’t yet clear.
As of today, the goal is to have the taproom fully transitioned by Memorial Day. But that’s a tentative date.
“We want to make some waves in distribution first,” Feingold said. “Then get to those final tweaks before we unleash the rebrand in the taproom.”