Photo courtesy of 3 Sons Brewing Co.

November 23, 2020  

Where Have I Seen This Beer Before?


Photo courtesy of 3 Sons Brewing Co.

A local Dania Beach brewery is set to release a beer Friday with nearly the same name as one from Goose Island.

BCBS for Broward County Brand Stout. Or was it Bourbon County Brand Stout?

I was a little confused when a friend asked me if 3 Sons Brewing’s Black Friday-release beer looked oddly similar to a barrel-aged stout from the Chicago-Illinois brewery, Goose Island.

Photo courtesy of Goose Island.

The now-Anheuser Busch brand has put out variations of that beer annually for the past 28 years.

Not only are the names similar, but the bottles are also alike – much different than the traditional hip hop feel of most of 3 Sons’ marketing. Apparently, this isn’t the first time 3 Sons has put this beer out, according to an Instagram post.

“It’s that time of year again,” it reads. “Broward County Brand Stout returns and our lineup has expanded!”

Sources sent a screenshot of a message to Goose Island, asking if the company was aware of the similar product. Alas, it replied they were “Not associated with this, thank you for letting us know.”

Photo courtesy of anonymous source.

So you be the judge. What do you think: Is it a rip-off or coincidence?

About Joe Pye

My name is Joe Pye. I believe in local beer and local journalism.


  • Face palm says:

    You’re an idiot. Do you support local breweries or AB?

  • Eric Temple says:

    Dumbass Joe,
    Where were you last year? This is the second release and 3 Son’s is a registered business in BROWARD county. Where’s the ”Hip Hop Marketing Style” on other barrel age or sour beers at 3 Son’s, son?
    Maybe it’s just a coincidence that your mom is a rip-off, yo?
    Word, yo!
    Your mom IS the rip-off, son.

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